In today’s highly competitive corporate world, a well-designed office does more than just provide a space to work—it becomes a reflection of a company’s brand, values, and culture, serving as a powerful tool for both recruitment and client impressions. Branded environments within offices and public spaces allow companies to inspire employees, leave a lasting impression on clients, and visually tell their story. We were excited to partner with Easton Rawlings, an iconic name in the baseball sporting goods industry, to create an exceptional branded environment for their new regional headquarters in Thousand Oaks, CA.
The Power of a Branded Environment
A branded environment integrates elements like wall graphics, custom signage, and motivational quotes to reflect a company’s personality and mission. It’s about more than just displaying a logo—it’s about crafting an immersive experience that conveys the brand’s core values at every touchpoint. For Easton Rawlings, the goal was to design a space that not only celebrates their rich history but also propels their vision of excellence in sports into the future.
.png)
Key Elements of the Easton Rawlings Branded Environment
- Custom Wall Graphics and Murals
The project started with the installation of large-scale wall murals and graphics throughout the Easton Rawlings office. Each piece tells a part of the company’s story—from their storied past to their latest innovations. Using key visuals like their iconic baseball gear and motivational quotes, we transformed bare walls into storytelling canvases that resonate with both employees and visitors. For example, in the lobby, bold visuals paired with the company’s logo immediately set the tone, offering a sense of pride and professionalism as soon as you walk through the doors. - Integrated Logo Displays
Consistency is crucial in maintaining brand identity across physical spaces. In the Easton Rawlings headquarters, logo displays were strategically placed in high-visibility areas such as the reception desk and conference rooms. These displays not only reinforced the brand but also served as focal points that exude professionalism. The 3D illuminated logo in the reception area, for instance, creates a welcoming yet impactful entrance, leaving no doubt about the company's stature and commitment to its brand values. - Motivational Graphics and Inspirational Quotes
To align the workspace with Easton Rawlings’ mission of excellence, we incorporated motivational quotes that reflect the company’s values. Phrases like “Fueled by Passion, Designed to Win” "If we can't, no one can" and “Relationships = Championships” are displayed prominently, instilling a sense of pride and purpose among employees as they move through the space.These quotes are not just decorative; they create a narrative that ties the brand’s identity to everyday work life, helping employees stay motivated and connected to the company’s mission. - Functional Design with Style
Beyond aesthetics, the project’s focus was on functionality. Every design choice had to enhance the usability of the space, whether in the open-plan office area or the conference rooms. The seamless integration of branded elements ensures that the office remains functional while promoting the company’s visual identity.
.png)
Why Branded Environments Matter
Branded environments create an atmosphere where the company’s values and identity are felt throughout the workspace. For employees, this can enhance morale and productivity, while for clients and visitors, it strengthens brand recognition and makes a memorable impression.
In the case of Easton Rawlings, their office branding captures their long-standing heritage in the sports world while creating an environment that motivates and excites their team. Whether it’s the vibrant wall murals or the carefully placed signage, every detail serves as a reminder of who they are and what they strive for.
.png)
.png)
For Signature Signs, transforming the Easton Rawlings headquarters was both an exciting and rewarding experience. Collaborating with such an iconic brand allowed us to push the boundaries of creative office design. We’re proud to have delivered a space that honors their rich history while meeting their functional needs. This dynamic project was a true highlight, and we’re grateful to the Easton Rawlings team for the opportunity. We look forward to taking on the next challenge!
