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The original monument sign at Vogue Plaza had seen better days. In the competitive world of retail first impressions mean a lot. For the Vogue Plaza in Thousand Oaks, a long-standing community hub, its monument sign has high visibility from Thousand Oaks Blvd. However, like many aspects of commercial spaces, it required an update to reflect the changing face of the businesses within it and to ensure the plaza continues to stand out in a bustling area.
The Role of Monument Signage in Business Visibility:
Monument signs are an integral part of a business's brand identity. They offer a high-visibility opportunity for businesses to communicate their presence and values before a customer even steps foot inside. For Vogue Plaza, the monument sign not only needed to serve its practical purpose but also visually tie together the diverse range of businesses housed within it.
The Design Process:
The redesign of Vogue Plaza’s monument sign involved careful planning, attention to detail, and a creative process that sought to enhance the existing structure while making the sign more visually engaging. Keeping the signature elements that patrons recognize, such as the font and layout of “Vogue Plaza,” was essential. However, updated color schemes, improved material quality, and a more modern aesthetic were introduced to give the entire plaza a fresh look without losing its identity.
Why the Redesign Was Necessary:
- Aging Structure: Over time, weather and wear had dulled the original monument sign, affecting its legibility and overall appearance. As a key element of Vogue Plaza’s visual identity, the sign needed to continue to represent the businesses effectively and beautifully.
- Increased Tenant Representation: As businesses within the plaza continue to grow and evolve, it became crucial for the updated sign to showcase each tenant with enhanced clarity. While businesses like Cotton & Chocolate and Dunn-Edwards Paints have long been part of Vogue Plaza, the redesigned sign offers a more polished and cohesive look, ensuring each business is represented prominently and clearly visible to passing traffic. This updated design reflects the importance of both the established and newer tenants, bringing them together under a unified, modern visual identity.
- Modern Aesthetic: Updating the monument sign aligned with the plaza’s goal of appealing to both long-time customers and new visitors, making the area feel contemporary and inviting. Small details like raised lettering, enhanced lighting, and crisp, clean lines were integrated to create a professional yet approachable look.
Push-through illuminated panels were introduced to highlight each business within the plaza. The illumination ensures that even after sundown, the sign remains clear and easily readable. Additionally, LED cabinet lighting around the sign’s edges creates a sleek, contemporary look that enhances nighttime visibility without overwhelming the surrounding environment.
The design wasn’t just about making the sign look new—it was about creating a more functional structure that worked for the tenants and helped attract customers.
Material Choices: to withstand the outdoor conditions, we opted for high-quality, weather-resistant materials. This ensures the new sign will maintain its appearance and integrity for years to come, reducing the need for frequent maintenance.
The Installation:
Signature Signs oversaw the entire redesign and installation process, ensuring that every detail was meticulously handled. From the early planning stages to the final unveiling, our team worked closely with Vogue Plaza’s management to create a sign that not only represents the plaza today but is designed to last for years to come.
The most striking aspect of the Vogue Plaza monument sign is its transformation. By comparing the before and after images, it’s easy to see the dramatic change. The new design not only modernized the look but also improved the sign’s overall functionality.
Feedback from the client and the community has been overwhelmingly positive. With improved visibility, businesses within the plaza are now more noticeable, even from a distance, making the area feel more welcoming and cohesive.
The transformation of the Vogue Plaza monument sign is a testament to the power of thoughtful design in business branding. For both the plaza and the individual businesses it houses, the new sign provides a visually striking focal point that enhances the entire customer experience. As a community landmark, Vogue Plaza’s updated signage offers a fresh face for a beloved shopping destination.
If you’re in the area, don’t miss the opportunity to see the new sign in person and experience how a well-designed monument can bring renewed life to a familiar space.
