Enhancing Edward Jones Investments' Visibility with Professional Signage
For a financial institution like Edward Jones Investments, presenting a professional image is crucial. Signage plays a key role in conveying trustworthiness, reliability, and a strong brand presence to clients and passersby. When Edward Jones Investments needed exterior signage that reflected their commitment to excellence, they turned to Signature Signs for a solution that combined durability, visibility, and a refined aesthetic.
The Challenge: Creating a Professional and Inviting Signage
Edward Jones Investments required signage that would be both inviting and representative of their professional brand. The existing signage needed an update to better align with the company’s image and to ensure that it remained visible and appealing over time. The main challenges included:
- Reflecting the brand’s professional and trustworthy image.
- Enhancing visibility in a busy commercial area.
- Ensuring durability against outdoor elements.
Key Issues Addressed:
- The need for signage that embodies the reliability and professionalism of Edward Jones Investments.
- Ensuring that the signage is easily noticeable and legible from a distance.
- Using materials that can withstand environmental factors and maintain a polished look.
The Solution: Custom Exterior Signage by Signature Signs
Signature Signs approached the project with a focus on creating signage that not only enhances visibility but also reinforces the Edward Jones brand’s professional reputation. By utilizing high-quality materials and a thoughtful design, the signage was tailored to meet the specific needs of the client.
Design Considerations:
- Professional Aesthetics: The signage was designed to reflect the formal and trustworthy nature of Edward Jones Investments, with clean lines and a classic color palette.
- Visibility: The sign's size, placement, and font were carefully chosen to ensure that it is easily seen and read by both pedestrians and drivers.
- Durability: Materials were selected for their resilience against weather conditions, ensuring the sign maintains its quality appearance over time.
Key Features of the New Signage:
- Dimensional Signs:
- The sign features three-dimensional letters that spell out “Edward Jones Investments.” The raised letters provide a premium look and help the sign stand out, offering both visual appeal and readability.
- Wood-Finish Background:
- The wood-textured background adds a touch of warmth and sophistication, aligning with the brand’s image of reliability and professionalism. This design element also helps the sign blend seamlessly with the building's exterior.
- High-Contrast Lettering:
- The white letters against the green wood-finish background create a high contrast that ensures the text is legible from a distance, further enhancing visibility.
The Impact: Strengthening Edward Jones Investments’ Brand Presence
The new signage has made a significant impact on the visibility and perception of Edward Jones Investments in this location. The professional design not only attracts attention but also communicates the brand's values of trust and excellence to clients and the community.
Key Benefits:
- Improved Visibility: The high-contrast, dimensional letters ensure that the signage is easily visible and legible from the street, helping to attract potential clients.
- Enhanced Professional Image: The refined design of the signage aligns with Edward Jones Investments' reputation, reinforcing the brand’s identity in a competitive market.
- Long-Lasting Durability: The choice of materials ensures that the sign will continue to look great and serve its purpose for years to come.
For financial institutions like Edward Jones Investments, signage is more than just a wayfinding tool—it's a key element of brand identity. The custom-designed signage by Signature Signs not only enhances the building’s exterior but also strengthens the brand’s professional presence. If your business is looking to upgrade its signage, Signature Signs is ready to help.
Looking to enhance your business’s professional image? Contact Signature Signs today to explore our custom signage solutions designed to elevate your brand.
